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Strategic Marketing   |   Creative Thinking   |   Passionate Delivery   |   Engaging Events

A dynamic and versatile event management company and home of The Event Crew


Event Conception & Design
Event Marketing & Logistics

Operations Management
Venue Sourcing & PlaceMaking 
Safety Management 


Awards Ceremonies
Corporate Hospitality | Conferences

Shows | Exhibitions | Parties
Store Openings/Product Launches 
Christmas Extravaganzas


“Thank you for a most enjoyable evening, I thought the whole evening went incredibly well!”

Sir John Madejski OBE, DL, DLitt

Reading Retail Awards | Rewarding Outstanding Retail


Videos and Photographs from selected events..

Toast of Surrey 2016

Toast of Surrey 2015

Reading Retail Awards 2017

Reading Retail Awards 2016

Images from recent events..

Has Reading Got Talent.?

Reading Retail Awards

What they say..

London Trocadero.

“I’m off next week and just wanted to let you know that the event went really well and that your girls were fab, they worked really hard despite the bunny outfits..

thanks very much!”

Naomi Best, London Trocadero.


“Thank you for supplying Natasha and Emily at The Kent Show, they were very professional and effective representing our brand well. We look forward to having them working with us on future events”.

Porsche Centre, Tonbridge.

Reading Retail

“An amazing achievement very well executed, we look forward to next year and working together with you again!”

“Thank you Stephanie, wonderful evening, I can only imagine the work that’s gone into tonight.”

“How did you manage to get everything together? Great job.!

Aston Martin

“Ashleigh was very competent and fulfilled her role wonderfully!”

Lancaster Sevenoaks – Aston Martin

Reading 107fm

“The sticker blitz went really well, I cannot believe all 20,000 stickers have gone. Great news, so thank you very much!”

Claire Edwards, Media Manager, Reading 107fm.

Bracknell Regeneration Partnership

“Lisa was tremendous, really bubbly and approachable and really understood what we’re trying to do – she added a ray of sunshine rather than a ‘hard sell’! The florist we’re really impressed also – they don’t normally open Sundays and didn’t promote that they were for Mother’s Day, however they took about 10 times more money than when they open on Sunday usually – so a combined effect of Lisa’s efforts and Mother’s Day meant they had a good day! If Lisa wants to come back and work with us on the Easter Day I’d be delighted!”

Louisa Wright-Wastell, Bracknell Regeneration Partnership

What we do..


With a diverse portfolio of clients, SM4 Events are one of the leading coordinators of events in Surrey and Berkshire. Based in the beautiful town of Guildford, we are very happy to travel to you to ensure that we understand your key objectives and deliverable’s in a face to face environment.

We are able to advise on the best locations and venues for each individual client and assist with all of your targeting requirements from initial planning to final reports.

SM4 plays a crucial role for the retailers and business’s it serves by tailoring bespoke event marketing and promotional events to your specific objectives and brand.

Our events can bring your brand to a large number of new potential customers and revitalise your brand in a way you
wouldn’t have thought possible. We have consistently attracted new customers to our existing clients in new and
imaginative ways with memorable and exciting events. In an age of multi channel marketing, we still feel very strongly that reaching customers of all ages and demographics requires human interaction. An event or programme of events staged by SM4 will be memorable, and both you and your customers will be talking about it for years’ to come.

You don’t have to take our word for it, please take a look at the testimonial section here on our website for what our clients thought of their event.

Contact Us

E: Steph@TheEventCrew.co.uk
M: 07823 882403

Thank you for your interest in working with us. If you have a specific request or question about something a little different, please contact us via the email above.  We will endeavor to answer your question as soon as possible and remember, from concept to completion we will support you all the way!